Podemos usar el dise\u00f1o de varias maneras, haciendo las cosas m\u00e1s atractivas, haci\u00e9ndolas un poco m\u00e1s f\u00e1ciles de usar y haci\u00e9ndolas m\u00e1s comercializables. Centrarse en un dise\u00f1o, tal vez un solo producto, una imagen simple, podr\u00eda considerarse una tarea f\u00e1cil. <\/p>\n\n\n\n
Pensar en peque\u00f1a escala del dise\u00f1o es un fen\u00f3meno relativamente reciente y surgi\u00f3 en la segunda mitad del siglo XX cuando el dise\u00f1o se convirti\u00f3 en una herramienta del consumismo.<\/p><\/blockquote>\n\n\n\n
Entonces, cuando hablamos de dise\u00f1o hoy, y particularmente cuando leemos sobre \u00e9l, a menudo nos referimos a productos como:<\/p>\n\n\n\n
Divertido - si<\/p>\n\n\n\n
deseable - tal vez<\/p>\n\n\n\n
importante - no tanto.<\/p>\n\n\n\n
Pero si tomamos una visi\u00f3n diferente del dise\u00f1o y nos enfocamos menos en el objeto y m\u00e1s en el pensamiento de dise\u00f1o como un enfoque, podr\u00edamos ver el resultado con un mayor impacto.<\/p>\n\n\n\n
El pensamiento de dise\u00f1o para resolver problemas y crear innovaciones que cambien el mundo es el tipo de dise\u00f1o m\u00e1s importante.<\/p>\n\n\n\n
Sin embargo, hay algunas ideas b\u00e1sicas que creo que se pueden observar y son \u00fatiles, y me gustar\u00eda escribir sobre algunas de ellas.<\/p>\n\n\n\n
El dise\u00f1o est\u00e1 centrado en el ser humano, puede integrar tecnolog\u00eda, funcionalidad y econom\u00eda, pero comienza con lo que los humanos necesitan o pueden necesitar. \u00bfQu\u00e9 hace que la vida sea m\u00e1s f\u00e1cil, m\u00e1s placentera? \u00bfQu\u00e9 hace que la tecnolog\u00eda sea \u00fatil y funcional?<\/p>\n\n\n\n
M\u00e1s que simplemente una buena ergonom\u00eda, colocar los botones en el lugar correcto, a menudo se trata de comprender a nuestro cliente, cultura o contexto y, antes de que nos demos cuenta, comenzamos a tener ideas. Entonces, cuando un equipo va a trabajar en un nuevo programa de evaluaci\u00f3n de clientes, quieren comprender cu\u00e1les son las aspiraciones y motivaciones de esas necesidades para poder visualizar c\u00f3mo podr\u00edan desempe\u00f1ar un papel en la evaluaci\u00f3n de su dise\u00f1o. Entonces, si las necesidades humanas son el lugar para comenzar, entonces el pensamiento de dise\u00f1o pasa al aprendizaje mediante la creaci\u00f3n. En lugar de pensar en qu\u00e9 construir, construye para pensar. Ahora, los prototipos aceleran el proceso de innovaci\u00f3n porque solo cuando ponemos nuestras ideas en el mundo, realmente comenzamos a comprender sus fortalezas y debilidades. Y cuanto m\u00e1s r\u00e1pido lo hagamos, m\u00e1s r\u00e1pido evolucionar\u00e1n nuestras ideas.<\/p>\n\n\n\n
En lugar de ver sus objetivos principales como el consumo, el pensamiento de dise\u00f1o est\u00e1 comenzando a explorar el potencial de la participaci\u00f3n. El cambio de una relaci\u00f3n pasiva entre el consumidor y el productor a la participaci\u00f3n activa de todos en experiencias significativas, productivas y rentables a trav\u00e9s de la funcionalidad del dise\u00f1o.<\/p>\n\n\n\n
As\u00ed que me gustar\u00eda tomar la idea de la que habl\u00f3 Rory Sutherland, esta noci\u00f3n de que las cosas intangibles valen quiz\u00e1s m\u00e1s que una cosa f\u00edsica, y llevar eso un poco m\u00e1s all\u00e1 y decir que \u201cCreo que el dise\u00f1o de sistemas participativos, en los que Se crean y miden muchas m\u00e1s formas de valor m\u00e1s all\u00e1 de la simple imagen, ser\u00e1 el tema principal, no solo para el dise\u00f1o sino tambi\u00e9n para la econom\u00eda a medida que avanzamos\u201d.<\/p>\n\n\n\n
En estos tiempos de cambio, necesitamos innovaci\u00f3n y nuevas opciones porque nuestras soluciones existentes simplemente se est\u00e1n volviendo obsoletas.<\/p>\n\n\n\n
Entonces, \u00bfpor qu\u00e9 pensar en el dise\u00f1o? Porque nos da una nueva forma de abordar los problemas. En lugar de volver a nuestro enfoque convergente normal en el que hacemos la mejor elecci\u00f3n de las alternativas disponibles, nos anima a adoptar un enfoque divergente, a explorar nuevas alternativas, nuevas soluciones y nuevas ideas que no exist\u00edan antes. Pero antes de pasar por ese proceso de divergencia, hay un primer paso importante.<\/p>\n\n\n\n
Y es decir, \u00bfcu\u00e1l es la pregunta que estamos tratando de responder? Que al enfocarnos en las necesidades de los humanos y al usar prototipos para mover ideas r\u00e1pidamente, al sacar el proceso de las manos de los dise\u00f1adores y al obtener la participaci\u00f3n activa de las necesidades del cliente, podemos abordar preguntas m\u00e1s grandes e interesantes. . Al centrarnos en los sistemas, podemos tener un mayor impacto. As\u00ed que eso es algo en lo que hemos estado trabajando. <\/p>\n\n\n\n
\u00bfPara qu\u00e9 tipo de preguntas creemos que se podr\u00eda usar el pensamiento de dise\u00f1o? Y si tienes alguna idea, no dudes en publicarla en nuestra p\u00e1gina.<\/p>","protected":false},"excerpt":{"rendered":"
We can use design in various ways, making things more attractive, making them a little more effortless to use, and making them more marketable.<\/p>","protected":false},"author":3,"featured_media":4459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[4,77],"class_list":["post-329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-design"],"yoast_head":"\n
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